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1. Inside Pinterest, click on an image that’s already on the site and “repinning” it to an existing board or a new one that you create. You can also comment on the image or simply “like it”. Find images by looking at what’s on the home page, looking at what’s “popular” and driving discussion, or look at the images of other Pinterest users you are following.

Or “Pin” from the web
2. Add the “Pin It” button to your toolbar, which you then click regardless of which web page you’re surfing. To do this you first need to follow these instructions regarding installing the bookmarklet (it’s basically a matter of dragging and dropping the bookmarklet to your toolbar). Then, you simply surf the web, find an image you like, click the “Pin It” bookmarklet. Next, a box with all the the images on that page will pop up and you then select which ones you want to add to your boards.

The screen that appears after clicking the Pinterest “bookmarklet”
3. Uploading images from your computer or adding an image via its URL. This is very simple to do, and can be done by clicking on “add” then “pin” in the top right hand corner of the Pinterest website. This screen is what you’ll see:

Uploading an image / adding an image URL to Pinterest
Regardless of which option you choose, you will be prompted to select a board to add the image to, write a caption, and – if you wish – add a tag, mention a fellow pinterest user using the “@” symbol and even prices.

It’s simple. You create an account and start “pinning” images or videos you your virtual pin board. Those images are linked to content on the web. A blog, website, video, or shopping cart.

How does Pinterest apply to authors? Most importantly, it applies to you because you can pin your book covers to Pinterest with direct links back to your Amazon or Barnes and Noble link. Or directly to your website. However, you want to avoid shameless promotion.

How can you use Pinterest?

1. Use Pinterest to share other authors you love or books that inspire you.
2. Create a pinboard using scenes from your book.
3. If you travel, pin pictures of an upcoming trip.
4. Pin quotes that inspire you.

How do you pin? You can use Pinterest’s Pin  and add the button directly to your navigation toolbar or you can add “Pin” buttons to your website to make it easy for anyone to pin your content to their Pinterest board.

If using Pinterest is something you are interested in, check out Pinterest for Authors Course. This self study course will give you more than 20 different ideas to market using Pinterest, video to walk you through how to set up an account and “pin”. Button Text

Need help installing a “pin” button on your website, contact Meagen to install it for you!

Follow Meagen or BookWise Publishing on Pinterest

Last week Amazon lowered the price of the basic Kindle to $79, and introduced a new touch-screen Kindle, for $199. Of course, plenty of people are reading eBooks on Nooks, iPads, smart phones and other devices too.

What does this mean for you as an author?

The low prices and new features of eBook reading devices are exploding, and they will be hot gift items this holiday season! Increasing the percentage of the population who will own an eBook reading device or tablet computers, the demand for eBooks will continue to rapidly rise!

If you’re not publishing in eBook format, you are being left behind! Self publishing eBooks has never been easier and you still have time to finish publish your eBook before the holidays.

Don’t put this off . . . take action now!

Email me TODAY at meg@bookwisepublishing.com for a free 15 min consultation regarding your eBook opportunity.

Amazon CEO Jeff Bezos, who took the stage to conduct the event, started by annoucing three new Kindle products: the Kindle Touch wifi for $99, Kindle Touch 3G for $149, and a basic (non-touch) Kindle for $79. The touch models can be pre-ordered today and ship on November 21. The basic model ships today.

The Kindle fire is a 7″ tablet that brings together Amazon’s various digital media offerings–Kindle books, streaming video, Amazon MP3–in a dual-core device. The biggest surprise in the device may be the Web browser, called Amazon Silk, which splits the work of browsing the Web between the device itself and Amazon’s cloud computers for faster mobile browsing.

Kindle Fire costs $199 and ships on November 15.

By Craig Morgan Teicher

Source: Publisher’s Weekly

On September 22, 2011, Facebook held f8, its 4th annual developer conference. There were two clear themes throughout the keynote address and demos – user engagement and content discovery. Facebook is making richer experiences possible by expanding the capabilities of their platform.

The biggest changes announced are 1) the new Timeline which will automatically replace personal Profiles starting on October 1st, and 2) the new Open Graph apps that seamlessly update the Ticker with a huge array of “lifestreaming” activity.

There’s also the new Ticker and News Feed layout, Subscribe button, Smart Lists, Share button, and many, many more changes that are outlined below. Some of these changes impact your privacy, some impact how you use Facebook personally, and some impact your business and marketing approach to Facebook.

Apart from liking a page, your users can share that they read a news article, cooked a recipe, listened to a song, or recommended a restaurant.

Improved discovery

The new Facebook profile page now contains three distinct elements.

1. The Timeline that allows a user to customize and share life stages and milestones with their friends and family
2. The Ticker that displays all lightweight activities from friends such as “Lisa just became friends with Gina.” in real-time
3. The News Feed itself that contains status updates and posts from a user’s social graph.

So, rather than display every action taken by a user’s friends, family and colleagues in a single timeline, these activity updates are neatly segmented into three areas of the profile page for easier discovery and consumption.

Automated Sharing

Users can opt-in to share activities to their Timeline one initial time which allows subsequent actions to be automatically shared to their Timeline. Facebook is encouraging creation of branded Facebook apps to make this automatic sharing possible though similar sharing can also be done from a brand site by requesting the publish_actions user permission which Janrain will make available shortly. Customers will be notified when the permission becomes available.

Regardless of your industry vertical, the new Facebook will provide new ways for customers to talk about your brands and products with their social graph.

Retailers

Instead of just “Liking” a product page, you can create any verb association. You will probably want users to “Want,” “Own,” and “Give” products, but think about other things customers would like to do with your products, like “Use,” “Upgrade to,” and “Rock.”

Media and Entertainment

Entertainment apps become much more important, as users will have new ways of engaging with video and music content.

Publishers

Publishers have the greatest ability to stay relevant, as the content stream from your website gets more social distribution through automatic sharing, and drives more users back to your site. You now have the option to introduce labels such as “Read”, “Commented”, “Strongly Agreed With”, “Disapproved” to your content.

 If you want to know how these changes can improve your Facebook page, book and business,

join the Facebook Workshop!

Learn more about writing or submitting reviews. Click here

1. All book reviews should be from a family values perspective. That is to mention anything like vulgar language, violence, sex or sexual innuendo, age-appropriate relationships, alcohol and drug use, etc. Think of it as pointing out anything that would be in a movie review as a reason for its rating. So, please include at least a paragraph about this. If it’s clean, then say so. If it’s mild, then say so. If it’s graphic and makes it difficult to get through the book, then say so.

2. As many of you have noticed, book reviews typically receive a low score for “sourcing.” And it’s the nature of book, movie, CD, DVD and other reviews to not have outside sources as they are based on the opinion of the writer. So book reviews will get a lower score every time. Deseret Connect folks are aware and do understand the concern. But the rating system isn’t changing.

3. It’s OK to not give a book a positive review. However, you must back it up as to why, as you would back up a positive review.

4. Avoid using first person and second person. Please use third person as much as possible.

5. Avoid using quotes or questions in the first paragraph. That’s a pretty standard journalism practice. Please use single quotes in a headline around the book title and double quotes (not italics) around a book title in the story. Use both first and last names of the author in the body of the article.

6. Please check on where the author is from and always mention if an author has any Utah ties or if there is a Utah mention in the book. Also, mention if there are any mentions or ties to the LDS Church, even if it’s a book in the General Book Review group.

7. The Deseret News policy is that the reviewer can keep the product they review. Please hang on to it until the review runs just in case an editor has questions. If you are unable to complete a review for any variety of reasons, please let me know and we’ll work out returning the book. (I don’t expect anyone to read a book they aren’t comfortable with.) Advance review copies aren’t to be sold and usually say so on the cover.

8. Please follow the instructions included in the assignment. When you claim a book review, please email me the book’s title, your name and mailing address so I can send a copy of the book to you. Also, watch the word count. Most book reviews are 350 to 400 words. If you feel that it needs more space, then let me know.

9. If you would like to pitch a book review, please do so. I cannot reimburse for these books. I’ll let you know if the book has already been reviewed and what the possibility of publication is. I am more inclined to approve proposals for recently-published books.

10. Pay attention to deadlines. Some books are associated with book signings and only have a narrow window when they can run. Others run on a space-available basis as space and news varies from week to week. If you have a question about a deadline or are unable to meet a deadline, please let me know ASAP.

11. Many times, authors or publicists will see a review on a particular book and contact that reviewer directly about reviewing their product. It’s up to you how this is handled. If you would like to pitch their book for review, I’ll consider it like I do other pitches. If you would prefer to not have to deal with them, feel free to refer them to me.

12. On the “age range,” this is especially important for books for children and young adults. Please select the range you feel is appropriate for the book.

Congratulations! You’ve made it to the end of the list. If you have any questions or need clarification about any of these or need, please let me know. My email address is rappleye@desnews.com.

Thanks!

Christine Rappleye
Book review editor
Deseret News and Mormon Times
rappleye@desnews.com

So many authors ask me how to easily offer a commission to anyone who sells their book. Until now, I usually say your best bet is to use the Amazon Affiliate program. The problem with this was you were at the mercy of Amazon resellers……UNTIL NOW!

Affiliate Royale launched today. A dear friend of mine developed this amazing plugin for WordPress. He’s an incredible WordPress developer. This plugin is already a selling like crazy in the first 24 hours. It’s because online marketers recognize the power of a strong affiliate program.

I have found 3rd party Affiliate programs are usually a pain to set up and run, until Affiliate Royale. This plugin makes is simple and straight forward for your affiliates.

Why is this system better than ANYTHING I’ve seen?

• Affiliate program owners need is a place for affiliates to manage their account, for you to manage your affiliates and a way to connect your affiliate program to your shopping cart.
• You don’t have to pay monthly for it or a percentage for each affiliate transaction like other 3rd party hosted affiliate program services.
• It’s so easy to setup, uses the look and feel of your website and seamlessly integrates with your WordPress admin.

[message type="info"]*BONUS OFFER* Any BookWise author who has a WordPress website, once purchased, I’ll install this plugin and get it set up for you for FREE through Sept 15, 2011.[/message]

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