Pinterest has been getting a lot of press lately for it’s ability to drive traffic to websites. But how does this remarkable new social media platform work?

It’s simple. You create an account and start “pinning” images or videos you your virtual pin board. Those images are linked to content on the web. A blog, website, video, or shopping cart.

How does Pinterest apply to authors? Most importantly, it applies to you because you can pin your book covers to Pinterest with direct links back to your Amazon or Barnes and Noble link. Or directly to your website. However, you want to avoid shameless promotion.

How can you use Pinterest?

1. Use Pinterest to share other authors you love or books that inspire you.
2. Create a pinboard using scenes from your book.
3. If you travel, pin pictures of an upcoming trip.
4. Pin quotes that inspire you.

How do you pin? You can use Pinterest’s Pin  and add the button directly to your navigation toolbar or you can add “Pin” buttons to your website to make it easy for anyone to pin your content to their Pinterest board.

If using Pinterest is something you are interested in, check out Pinterest for Authors Course. This self study course will give you more than 20 different ideas to market using Pinterest, video to walk you through how to set up an account and “pin”. Button Text

Need help installing a “pin” button on your website, contact Meagen to install it for you!

Follow Meagen or BookWise Publishing on Pinterest