With BWP, we can do as little or as much as your budget allows. If all you can afford is a Press Release for your book launch, that’s a piece of cake. Perhaps you want to set up radio program interviews by phone and talk about your book/project across the nation. We can help with that. Email blasts, sales promotions, and book events such as BEA/Book Expo America are a few other options. At BWP, we surround ourselves with extremely talented people and get ‘er done. Here are a few things to consider.

  1. WEBSITE / BLOG: A professional-looking website is key to your marketing efforts. Our web professionals can create a clean, simple and easy to use website which will include everything you’ll need to get the news about your book online: a home page, a bio page that can include your book, a “contact me” page to collect emails where visitors can “sign-up” for notifications, and a blog post with archives. You will have access to make changes. Visitors to your site, especially prospective agents and publishers, will see who you are, take notice of your credibility and see just how serious you are. Our experienced team can build a beautiful site for you starting at $500, plus about $10 a month to host.
  2. COLLECT EMAILS AND ADDRESSES: Begin collecting emails and addresses today! This is your “platform” and, as #1 New York Times bestselling author Richard Paul Evans once commented, if he had begun collecting names of his readers back with his first published book, he would have millions of names today. Alas, it is one of his regrets. He does have a big list now, but nowhere near the millions that would have been possible.
  3. SOCIAL NETWORKING SET UP: Get a presence on all the sites—Facebook, Twitter, Tumblr, Pinterest, Good Reads—all of them. If you don’t know how, we do. This will boost the visibility and “buzz” surrounding your book, to create anticipation for its release.  Plus, you can use social networking to direct people to your website.  Our specialists can help you with the setup and provide tips you can use to get positive feedback, encourage people to share your messages, and various “call to action” ideas. They are very good and very affordable. See the Social Networking page for more details on cost.
  4. PRESS RELEASE: When you’re ready to launch, BWP can send out press releases, email blasts, direct mail pieces, whatever you need and can afford in your budget. Tell us what you can afford to spend, and we will come up with a plan that is effective but does not break your budget.
  5. BLOG POSTS / SOCIAL MEDIA STRATEGY: With a completed book, you are ready to begin sending out blog postings and emails to prospective readers, with links to where they can purchase your book. You may even hire our social media specialists on a monthly basis to mention your book/experiences on all the popular sites. For example, if you have a new cookbook, send out your favorite new recipe on Pinterest, a wildly popular destination for women and men. Or if you’ve just traveled to Italy and the setting for your next novel is Sicily, post something about your experience there and the inspiration you received. Our blog writers can help you with crafting a message that is about you directly, but still refer indirectly to your book and its connection. Readers want to know about you. Our social media folks will help you decide how often to post, what you want to post, and help you with visuals—readers love photos or images of where you’ve been. Also your book cover is always nice to fit in. If you have a holiday book, whatever holiday it is, be sure to increase your postings about a month before to insure sales. And make them an offer they can’t refuse. Everyone loves a sale!
  6. PRINT MARKETING: Our design professionals can provide you with custom business cards, postcards, bookmarks, signs, posters—all the hard/paper/vinyl accoutrements of advertising. Retainers start at $100 (for up to 2 hours of design time), and $60 per hour for additional time.  Printing costs vary based on quantity.  Talk with our specialists and we can design a perfect print strategy for your needs and budget.
  7. BOOK TRAILER VIDEOS: Our video specialists can produce book trailers that are excellent quality for a very affordable price so you can post on YouTube, or any other video site, as well as your own website. We can help with the script, filming, editing and posting. We keep them short—no more than 60 seconds.
  8. SHORT “TEASER” SAMPLE BOOKS / GIFT BOOKLETS: We can create the first chapter or two of your book with a fully designed front cover (the back cover can wait) that you can print on demand (perfect bound) and use as hand-out copies at events that might, or might not, pertain to selling books. Your family reunions are a perfect place to take them. Short gift card books (books that are a standard envelope size that are no more than 32 pages) cost about the same as a greeting card but have more “perceived value.” You can even do these for your family every year at Christmas, New Year’s, Mother’s Day, Father’s Day, etc. If they catch on and friends of your friends start asking for them, with POD they can order them and you collect the royalties! Short stories DO sell—magazines buy them all the time. Send your POD version out to appropriate outlets, and they may just publish you! That’s the kind of credibility you can’t buy. Send one to your dream publisher’s lead editor. I guarantee they will open an envelope with a 16-page book inside. It will not hit the circular file. Just make sure the cover captures them—if it looks self-published, they won’t hesitate to throw it away.
  9. The sky‘s the limit on the variety of marketing tools we offer. We will help craft the perfect marketing strategy that matches best with your book category—and fits your budget.

Social Media

People spend more time online than offline these days—and your readers WANT TO KNOW ABOUT YOU. They love to hear of your personal life, your hobbies, and how you find time to write books, too. Even photos from “yesterday” fascinate them. We can help with everything from blogs to Facebook, depending on your needs. This is what we offer:

  1.  Basic – $250
  • Initial consultation
  • Facebook page set-up
  • Blog set-up
  • Review and editing of first 3 blog posts
  • Up to 6 hours, $50 per additional hour
  • If you want to be on Pinterest, Twitter, Tumblr, GoodReads, etc., we will help you with these as well at the hourly rate.
  1.  Premier – $600
  • All services in our basic package
  • No less than three Facebook posts per week for 6 weeks
  • One written and edited blog post per week for 6 weeks
  • Up to 15 hours;  $50 per additional hour
  • If you want to be on Pinterest, Twitter, Tumblr, GoodReads, etc., we will help you with these as well at the hourly rate.
  1.  Add-ons
  • Social Media lesson: We’ll teach you the basics of social media for $50 per hour or we can negotiate a budget. If you’re not local, we can Skype.
  • Facebook only is $40 per hour.
  • Pinterest, Twitter, Tumblr, GoodReads, etc., set-up at the hourly rate.

 

Website / Blog $500

  • $500 retainer to begin, plus $60 per hour for additional hours
  • This includes basic website design with a Homepage, About us page, Blog, Contact us page to collect emails.
  • Hosting is an additional monthly cost. You may set this up on your own and get your own domain names, or we can assist you. Hosting runs about $10 per month and is normally paid 12 months in advance.

Print & Digital Marketing  $100

$100 design retainer for up to 2 hours;  $60 per hour for additional time.

  • Postcards
  • Bookmarks
  • Flyers
  • Posters and banners (for book signing events, or other events)
  • Business cards
  • Newspaper/Magazine ads
  • Digital web banner ad
  • Facebook banner header
  • Other (any other idea you can think of!)
Phone: 801.635.4821
Fax: 801.938.9789
12707 City Park Way
Riverton UT 84065