Are you new to blogging? Maybe you don’t have the readership you’d like. Expand your blogging world and try Guest Blogging.

What is Guest Blogging?

Guest blogging has been around for a long time, but many people don’t know how to get started or if it will really help their readership. Many authors think, why would I waste time blogging for someone else.  But think, what’s smarter? Putting all your eggs into your own blog basket or placing a few real fine blog posts on another person’s blog?

As an author, you already have a lot of great content. Why not share that content on a blog that already has readership?!

The most important benefit of guest blogging is building influence. It’s a long-term asset which is almost impossible to measure, but is absolutely priceless.

Add to that, it creates link building. You can add your byline at the bottom of your article to reference your blog and website. One thing you need to remember is that when you’ve built influence, you don’t need to care about links at all. Once an influencer creates anything, it will acquire links by itself. When you become an influencer, your followers and followers of your followers will link to and share your content eagerly without you ever asking them.

Guest blogging is an effective way to build influence. Look at any influential blogger out there—most of them started by guest blogging. Moreover, they now admit that they’ve achieved online success due to guest blogging.

A good example about influence is Robert B. Cialdini, author of Influence: The Science of Persuasion: If you want to build influence, give a lot. Sharing your knowledge on other blogs is by far the most powerful way to give. You give high-quality content, share your expertise and people start following you in return.

While you are looking for opportunities to guest blog, try guest comments on other people’s blogs. Guest contributions make a blog’s content captivating: It makes it exciting to read something different: different opinions, different news, different advice. Make sure you are contributing and not just selling.

Would you like to Guest Blog here at the BookWise Publishing blog? We’d love to have you!! Send an email to meg@bookwisepublishing.com with your content ideas, and you’ll be blogging with us too!