The year 2020 was full of surprises for everyone all over the world and Covid, in true reality, sent many of us home, which for some was good, and for others not. But one group of resourceful individuals came out of the woodwork–authors!
I don’t think I have been this busy since BookWise Publishing opened its doors back in Fall 2006. I’ve been having a lot of fun but have been stressed to the max . . . in a good way. Trying to fulfill all of the book production needs was one thing, but, finally, authors wanted to learn how the market and sell their books!
I come from an advertising background. I’ve owned Chrisco Media Services for over 36 years and have done all kinds of advertising. But advertising is not marketing, thus I had a bit of a learning curve. But I and my authors have been on an adventure to master social media and all of the new online marketing tools to sell books. For the first time in years, I have authors mastering Facebook, Instagram, and all sorts of other social media. They are using their email lists and growing them. They are realizing the massive value of having their websites. They are creating podcasts and video trailers (which I have done for years for advertising clients and always touted) that are pretty exceptional.
So, 2020 was not all doom and gloom. You are going to see a plethora of new books and authors entering the market in 2021. Here are just a few of the new offerings from BookWise Publishing (available on Amazon, Audible, iTunes, Apple Books, Ingram, and lots of independent stores across America.